For the First Baptist Church O’Fallon VBS project, I was requested for digital marketing efforts. My initial role was to organize paid advertising on social media. At 30 days prior to the event I began a social media paid marketing campaign. Below is the Ad that I ran on Facebook and Instagram and their results. Since the start of the campaign they increased their registrations by 76%. During the week of the event I also ran organic posts to keep people engaged with video and photos that I took of the week long event.

Click to Watch the Ad

Organic Social Media Posts
(Click to view)